SEO TRAFFIC PLEASE — GREAT ARTICLE !

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SEO Gold Coast    Seo Marketing 

THis is a great article !

Check the link out here http://searchengineland.com/interview-google-search-quality-rater-108702

An Interview With A Google Search Quality Rater

google-quality-raterSince at least 2005, Google has been using a large, worldwide focus group to help review its search results and the quality of the web pages that rank well in its algorithm. The people in this program are called Quality Raters and, as you can imagine, the work they do is important to search marketers everywhere.

Google was actually advertising Quality Rater jobs in late 2004, but today the Quality Raters don’t actually work for Google; they work for contractors such as Lionbridge, Leapforce, Butler Hill and possibly others. According to Lionbridge’sInternet Assessors Program job page, it has more than 4,500 people around the world rating search results. Leapforce’s website doesn’t indicate how many are in its program, but the job listings page includes opportunities with names like “Search Engine Evaluator,” “Social Search Engine Evaluator” and “Search Quality Judge.”

The Quality Raters’ work has become more widely known over the years thanks to a couple occasions when the guideline document that Google provides as part of their work has been leaked online. (See our posts in March 2008 and October 2011.) Webmasters have also noticed unique quality rater referral strings, indicating when one of the evaluators had visited a website.

After Jennifer Ledbetter posted about the program last fall, one current Quality Rater contacted Search Engine Land wanting to explain and clarify some of what’s been written and said about the program. Since then, with a couple breaks for holidays, I’ve traded numerous emails with this person … who, in addition to working for Lionbridge as a Quality Rater, also happens to work for a US-based search marketing agency.

To help ensure that this person, whom I’ve never met, is actually a Quality Rater, I asked for some screenshots from inside the website where the rating work is done. A couple of those are inserted within the interview, and here’s an image of the rating tasks home page showing an empty task queue.

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