3 Ways to Minimize Unsubscribe Rate from Your Email List)

(Keeping Them All In – 3 Ways to Minimize Unsubscribe Rate from Your Email List)
http://www.andyjenkinsblog.com/2012/01/25/keeping-them-all-in-–-3-ways-to-minimize-unsubscribe-rate-from-your-email-list/

Below are three best practices that you should implement right away to make your email marketing campaign this year a success:

Decrease the number of emails you send on a regular basis. I don’t know about you, but I find it a bit annoying to find my inbox full of messages that I don’t read anyway. There’s no exact rule as to how frequent you should send out your email, but remember that less is better. Sending out email twice a day is way too much, and you could get flagged for spamming.

Educate more, promote less. Always remember that subscribers opt in to your email newsletter for the value that they get out of it. People willingly give their email addresses because of the promise to receive valuable information, and you need to deliver on that promise – always. That’s why you should always provide your subscribers with information that relate to their interests, and we’re talking about FREE information here. For every three or so emails that you send out to your subscribers, keep the promotional messages to just one email.

Keep it short, Shorty. Content is king, yes, but a content that is short yet jam-packed with extremely useful information lords over them all! Remember that, just like you, your subscribers don’t have all time in the world to go over ultra-long email messages that are nothing but fluff. Just give them exactly what they need in a succinct way.

(via Instapaper)

Michael Hanson, Creative Director
Video Labs
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m 0447 610 823 
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