Article: 20th Century Fox Gets YouTube Stars To Promote “Chronicle”

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20th Century Fox Gets YouTube Stars To Promote “Chronicle”
http://www.reelseo.com/youtube-stars-promote-chronicle/

20th Century Fox Gets YouTube Stars To Promote “Chronicle”
reelseo.com | by Chris Atkinson
ReelSEO » Video Marketing » Viral Video Marketing » 20th Century Fox Gets YouTube Stars To Promote “Chronicle”
20th Century Fox Gets YouTube Stars To Promote “Chronicle”

Chris Atkinson   |   Posted 1 day ago   |  
 Replies

20th Century Fox has teamed with Big Frame, a YouTube talent company, to produce videos promoting their new movie Chronicle opening on February 3.  And Chronicle is the perfect type of movie to get some YouTube promotion, as it is one of the latest films to use this-is-really-happening video, “found footage,” very much like Cloverfield did a few years ago by adding crazy special effects.  Big Frame got YouTube stars DeStorm, MrDeshawnRaw, and Mystery Guitar Man in on the act, a subscriber base of more than 3.5 million.

More Great Creative Advertising From 20th Century Fox

Fox was behind last year’s “Ape With AK-47” that promoted Rise of the Planet of the Apes, so their marketing team is very with it when it comes to branded content.  The idea that Fox has for Chronicle is to have these YouTubers promote/spoof the movie with the theme of “dangers of telekinesis.”  First, we’ll take a look at the official trailer for Chronicle, which looks pretty awesome:

(via Instapaper)

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