Article: Google Maps vs. Do-It-Yourself: Which Is Better for Business?

Brisbane Video Prodution

Google Maps vs. Do-It-Yourself: Which Is Better for Business?
http://www.readwriteweb.com/archives/google_maps_vs_do-it-yourself_which_is_better_for.php

As mobile becomes normal for the Web, location becomes key. The next phase of location apps are live, right there with the user as she goes about her business. When it comes to mapping the outside world, the space is pretty crowded. It’s hard to argue with Google Maps, whose free consumer service powers the maps on both dominant smartphone platforms. For businesses, it’s crucial to be on the map, and Google Places can’t be overlooked.

But there’s another frontier of mobile mapping that matters, and the exploration has just begun. Indoor mapping of big buildings – like airports, convention centers, museums and stores – is the El Dorado of mobile location. Google has begun its expedition inside buildings, and businesses can sign up and offer their floor plans. But there’s another option: Use a platform like Meridian and build your own inside map. Which is better for business?

(via Instapaper)

Michael Hanson, Creative Director
Video Labs
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