Article: How Google+ Could Threaten Google’s Core Search Business

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How Google+ Could Threaten Google’s Core Search Business
http://searchenginewatch.com/article/2141766/How-Google-Could-Threaten-Googles-Core-Search-Business

How Google+ Could Threaten Google’s Core Search Business

by Nathan Safran, January 26, 2012
Farhad Manjoo has done it again. Manjoo, the resident tech writer at Slate who writes with a unique clarity and seems to grok the way consumers think and how companies should market to them to achieve mainstream success, recently wrote an article on the changes in Google’s SERPs following the arrival of Google Search Plus Your World. While Manjoo makes a number of cogent points about Google’s melding of social results in the search results, I want to focus on a few specifics, with the goal of calling out a broader point.

Manjoo cites an example mentioned by Google’s Distinguished Engineer Matt Cutts of where the presentation of personal results in the SERPs supposedly ‘work’.

On his blog, Matt Cutts, who heads Google’s Webspam team, points out how his query for general tso’s chicken is improved by social links. He follows Jennifer 8. Lee, the author of a book about Chinese restaurants, on Google+. When he searches for general tso’s, he gets a link to Lee’s definitive Quora post on the history of the dish. If you don’t follow Lee and you do the same search, you won’t get that post.

(via Instapaper)

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