Article: Six Ways Amazon Book Streaming Could Help Small Business

Gold Coast Video Prodution

Six Ways Amazon Book Streaming Could Help Small Business
http://www.pcworld.com/businesscenter/article/239869/six_ways_amazon_book_streaming_could_help_small_business.html

1. Google Books Is Not Enough

Google Books is currently the most thorough repository of books on the Internet. Since it only offers a free preview of a book, many students and others only use the portions of content that are available on the free preview in their research. If the titles on Amazon’s streaming book service are at all similar to the titles on Google Books, 100 percent of the publication would be available to Amazon Prime members.

2. Businesses Can Advertise to Relevant Readers

If Amazon succeeds in negotiating such a service with publishers and authors, which is still a big “if” at this point, there is a huge opportunity for them to target readers of specific titles for products with advertisements. As long as the ads were unobtrusive to the reading process, this could represent an excellent targeting opportunity for businesses and a potential additional revenue stream for Amazon.

(via Instapaper)

Michael Hanson, Creative Director
Video Labs
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