Article: This Chart Shows Why Marketers Can’t Ignore YouTube

Gold Coast Video Prodution and Brisbane Video Prodution

This Chart Shows Why Marketers Can’t Ignore YouTube
http://www.businessinsider.com/this-chart-shows-why-marketers-cant-forget-about-youtube-2011-9

Marketers can’t ignore YouTube as a way to connect with customers.

The folks at bitly took a look at the dynamics of links and came up with this intriguing chart. Interestingly, people stay interested in YouTube links for a much longer period of time than Facebook or Twitter links, though the peak density level is much less.

The mean half-life time for the links, according to bitly:

For Gold Coast Web video

Brisbane Web video Prodution

Twitter: 2.8 hours
Facebook: 3.2 hours
Direct (email/IMs): 3.4 hours
YouTube: 7.4 hours

(via Instapaper)

Michael Hanson, Creative Director
Video Labs
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m 0447 610 823 
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