Youtube TIP – Use analytics to build an audience

Gold Coast Video Prodution

Gold Coast Web video

Brisbane Video Prodution

YouTube Creator Playbook: Use analytics to build an audience
http://youtube-global.blogspot.com/2012/01/youtube-creator-playbook-use-analytics.html

Find the Story Behind the Data

Learn what each metric means and how the different metrics correlate to one another to find the ‘why’ and ‘how’ of trends you’re seeing. Don’t just kick your feet up when you see a nice spike in views – dig deeper to learn more. Find what video is causing the increase or look at traffic sources to see where the new views are coming from.
Hear FreddieW discusses how he uses tracking and measuring to assess the impact of all the strategies he tries on his Channel:

(via Instapaper)

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