YouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX

Brisbane Video Prodution

YouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX
http://searchenginewatch.com/article/2140987/YouTube-TrueView-Ads-Pump-Up-Search-Traffic-Conversions-for-TRX

Necessity is the mother of invention. For example, former U.S. Navy SEAL, Randy Hetrick, was a squadron leader who needed to keep his troops in peak condition no matter where they were deployed. So, he conceived the TRX Suspension Trainer.

Hetrick used boat repair tools to stitch together some extra parachute webbing, quickly tested several prototypes while in the field, and presto – military commandos found an ideal physical training system in the form of the TRX Suspension Trainer.

While it may be obvious how to use standard exercise equipment, it’s not quite as apparent how to use TRX trainers at first blush. But, thanks to YouTube, fitness-seekers can learn the ABCs of TRX total body workouts from the inventor himself – or from the product’s huge YouTube user community – in the time it takes to access the TRXtraining’s Channel on YouTube.

Typically, TRX aims to spend $40 on online advertising for each sale it generates from its ads. When TRX tested YouTube for some of its campaigns, specifically for the launch of its new TRX Rip Trainer, the company generated an advertising cost per sale of $14, about 65% lower than their average.

John Packowski, the manager of search, comparison, social, e-commerce, and digital marketing at TRX, is the first to admit that the muscle behind the company’s marketing campaigns is YouTube. In addition, he learns more from his YouTube and Google ad reps in terms of structure, well-designed content, and timing.

(via Instapaper)

Michael Hanson, Creative Director
Video Labs
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