Article: Email Marketing Tricks: How to Write Your Email | Andy Jenkins Blog | Irreverence Rebellion and interweb marketing

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Email Marketing Tricks: How to Write Your Email | Andy Jenkins Blog | Irreverence Rebellion and interweb marketing
http://www.andyjenkinsblog.com/2011/08/15/email-marketing-tricks-write-email/

When you’re marketing yourself or your products through email, you’re literally putting yourself out there. The way you write your copy and the way it’s formatted shows how much you care for its recipients. This is why it’s important to pour in a little bit of your heart in creating your email message to share the love.

I’ve made a small checklist of things you can remember to make your prospects feel the love. Check it out:

Optimize subject lines – Subject lines determine whether your email message gets opened by your recipients or if it gets the treatment of a cold shoulder. Have subject lines that are similar to call-to-actions – simple, concise and powerful.
Body size – You need to take note of your email body’s length. It’s a known fact that when it comes to email messages, people’s attention spans go way down. So you need to keep your email copy brief but and direct.
Drive that message of yours home, whether it’s in a sales letter or an affiliate offer.  Put in a nice image or two to show your prospects what you’re selling and give in. Let them have a little bit of everything so they don’t get bored or intimidated by your email.

Write email copy with VALUE – Whenever you’re thinking of an email message to send to your subscribers, remember to ask yourself these questions:
Is it going to add more knowledge to my subscriber?
Is it going to solve their most pressing problems?
Is it worth the time reading?

(via Instapaper)

Michael Hanson, Creative Director
Video Labs
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m 0447 610 823 
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