Article: Twitter Offers Enhanced Profiles to Advertisers Spending $25K+

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Twitter Offers Enhanced Profiles to Advertisers Spending $25K+
http://searchenginewatch.com/article/2142401/Twitter-Offers-Enhanced-Profiles-to-Advertisers-Spending-25K

Twitter Offers Enhanced Profiles to Advertisers Spending $25K+
searchenginewatch.com | by Miranda Miller
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Twitter Offers Enhanced Profiles to Advertisers Spending $25K+

by Miranda Miller, January 30, 2012
Twitter’s brand pages are about to become a lot more common. Advertisers with more than $25,000 in active orders are now eligible for the enhanced profiles. An email from a Twitter ad exec obtained by Ad Age lists the release date as Wednesday, February 1.

Back in December, Twitter announced their brand page program alongside their new user interface. At the time, they were offering the enhanced company profiles to a select group of 21 of their top advertisers, rumored to have spent more than $2 million per year each on Twitter advertising including Promoted Tweets, Accounts, and Trends.

We had a chance to speak with a few of those advertisers a few weeks ago. Bing and Coca-Cola both shared their experiences with Twitter’s brand pages and tips for the next generation of advertisers offered the enhanced profiles.

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