5 Web Video Marketing New Years Resolutions For 2012

5 Web Video Marketing New Years Resolutions For 2012

It’s that time of the year when we look back at what’s gone on in the last 12 months and look ahead to what we can expect. As a business considering using web video marketing, or that has just started doing so, how about making a few resolutions for the year ahead?

We’ve seen rapid growth this year – every month seems to bring about stats showing how more people are watching more video.

If your business has started making videos then that’s the first step that many still haven’t taken; you will need to concentrate on producing better videos that more effectively get your message across and that stand out from the crowd.

If you haven’t yet started, then that leads into the first resolution you’ll need to make:

1. Quit Fighting With One Hand Tied Behind Your Back!

If you’re not yet using video, it may be harming your business – because you are fighting with “one hand tied behind your back.” Trying to compete with the businesses in your field without video means you are only fighting with 50% capacity!

How about just getting started and making your mistakes now…stop making excuses! It doesn’t need to be perfect first time; everything can be improved, but the first step is to decide to start. Many businesses have not even done that yet.

2. Write The Wrongs!

Either improve your own scriptwriting abilities by going on a course or reading up about it…or hand the job to someone who can do it for you.

Video scriptwriting is something of an art – but it’s one that will be the key to successful videos that are focused on selling your business to your target market. The success of your campaigns will live or die by the power of your message; designing that message to have maximum impact will improve your videos no end.

3. Stand and Deliver!

Improve your videos by improving your delivery. Your own posture and presentation in your video speaks volumes and after making a few you should have more confidence.

Use bullet points to help but don’t read a script (it will sound unnatural), stand straight and in one place, don’t fidget or move your hands and look straight into the camera. Practice in front of the mirror and don’t try to be a movie star or comedian – just act naturally!

4. Dress Your Video Up!

If you run a “top end of town” business you want to make sure your videos reflect this and are “dressed” correctly.

It’s easier than it used to be to make quality video, but it will mean either:

  • A lot of practice and study on your part
  • Hiring someone in-house to do it for you, or
  • Outsourcing to a professional web video production company that can handle the whole process from planning your videos, through shooting and editing, to distribution.

5. Start with the End In Mind!

Like many things in business it’s best to start with end in mind. What do you want your videos to achieve?

That will govern the script, the general content of the message and the call to action that you include. No video is complete without that call to action, remember, even if it’s just to get then to visit your website URL.

Which of the above apply to you and your business? We’re sure that at least one of them must be able to help your approach in 2012.

All that remains to say is thanks so much for your support in 2011 and we look forward to passing on some more great video advice in the year ahead. Happy shooting!


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