Archive for March, 2012

Corporate Videos: The New Act of Storytelling?

March 27, 2012

Brisbane Video Production

Corporate Videos: The New Act of Storytelling?
http://www.contrastdesign.co.uk/blog/corporate-video/corporate-videos-the-new-act-of-storytelling/

Corporate Videos: The New Act of Storytelling?
contrastdesign.co.uk
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Video Marketing has turned out to be an absolute rage over the last few years. More and more brands are therefore spending millions of dollars to find the right video which can springboard their new product into the masses. But why is video marketing so popular? What makes it better than any of the other popular marketing schemes that are present in the market? The fact is that written articles for popularizing a product is good, moving images are even better, people praising your product at the top of their voice in the radio can do its thing as well but can any of them match up to a video describing your thing? The human mind paints pictures and stores information much more profoundly when it gets video signals from a source and that’s precisely why video marketing is big today, it paints a picture in your head and most importantly it tells your own story to the audience.

The act of storytelling is an art that has fascinated people over the ages. With bedtime stories to Oscar winning films all have enamored us throughout our life. So when you are describing your product or explaining your organisation to others it is obvious that it would work better if you tell it like a story. Now this act of storytelling is quite tricky and can be fundamentally difficult for others while elementally easy for some of the rest. Sometime corporations pay millions to guarantee such a thing and fail miserably while some small company might nail it with their home video. It is indeed all about connecting to the masses. So there must be some catch to making the perfect video that tells your story and here we have listed some of the tips for doing so:-
If you have the money always pay a well known advertising organisation and let them make your video. They have years of experience of making quality stuff and therefore even if it takes some extra bucks don’t compromise, pay it now or you may regret later.

Brisbane Video Production

Be involved!
Don’t just pay up and forget the whole thing. Be specific with the advertising agencies about your wants and how you would like the story to unfold. Make them understand your thought process and do watch it after it is finished. Many a times, multimillion dollar videos have failed just because nobody was sure of the concept behind it.

Always make your video scripted.
No matter if you are shooting it in your garage always prepare a script beforehand to set the direction that your video is heading towards. On the stage impromptu are great and can lead to masterpieces sometimes but the risk of going horribly wrong is tremendous as well. So hire an established script writer or prepare a good one yourself for the video.

Make the video short and concise.
You don’t want the audience to get bored and lose interest, so cut the thing short and tell the story in bits and pieces with relating videos running in the background.

Brisbane Video Production

It’s always better to include short interviews with people that are instrumental in the project, from the owner to the employees of the organisation; all can share a word or two with the audience. Lastly, one or two shots of some satisfied customers is a decent way of ending the video as the audience can easily identify themselves with them.

Brisbane Video Production

Landing Page Tips to Increase Conversions – #SESNY

March 25, 2012

Gold Coast Video Production

Landing Page Tips to Increase Conversions – #SESNY
http://www.toprankblog.com/2012/03/key-landing-page-optimization-tips-ses-ny/

With so many variables, such as: traffic source, imagery, language and CTA; there is a lot to consider when optimizing a landing page for optimal performance. So how does one develop, implement and refine a process for testing all these elements to produce an effective landing page?

The ‘Landing Page Optimization’ session on day 2 of SES NY, moderated by Bryan Eisenberg (@thegrok) is designed to provide some answers and helpful tips to address that exact question…and more.

Know Your Platform & Leverage Customization Capabilities – Nathan Richter

Platform

Before you can begin testing and tuning your landing page, you first must have a strong understanding of your landing page platform’s capabilities. CMS and landing page software applications can vary greatly in the amount of tools, features and testing they offer. Start by understanding your platform capabilities.

Testing & Customization

According to Richter, who works primarily with B2C, 61% of retailers conduct 5 landing pages tests per month or less. Comparing landing pages to farming, he goes on to make the point that just as a farmer must work hard to maximize their harvest and get the most of their land, so too does the marketer with their landing page. Testing is crucial.

But what to test? Richter pinpoints 3 specific elements that he recommends customizing and testing:

Copy
Image
Product
Consider leveraging ‘triggers’ that, based on how the visitor lands on the page, can dynamically present the visitor with the landing page that best aligns with their needs. For example, a visitor that lands on a landing page on the keyword ‘waterproof landing pages’, triggers can be established to ensure that the visitor is presented with a landing page or a version of the landing page that prominently promotes and offers waterproof landing pages.

Mobile Accessibility – Angie Schottmuller (@aschottmuller)

Accessibility

Schotmuller jumps right into mobile landing page optimization. She notes that mobile use continues to grow at an impressive rate, however, marketers often don’t develop strategies to provide a quality user experience. Start by leveraging your analytics to identify the volume of visitors that access your site by mobile sources. You may be surprised by the size of your mobile audience. And understanding this audience is essentially important when you consider that 40% of users go to a competitor after a poor mobile user experience, according to 

Gold Coast Video Production

A few ways to ensure your landing page is mobile friendly.

Target Area: Be thumb friendly by making your target area (where the user can click/touch) approximately 38-44 pixels
Simple Form: Less is more when it comes to form fields. The fewer the required fields the easier and the more likely it is a mobile users completes the form.
Size: Mobile devices often cannot cache files of 20kb or larger, so keep this requirements in mind.
Don’t Forget the Button: Make your main action a button. Why? It works. Use contrasting colors to make button more prominent.
Put it Together

Businesses are leaving money on the table when they fail to provide users what they are looking for. They also limit their audience reach when they fail to plan for the mobile user experience.  Poor experiences lead to lost conversions and a thinning revenue stream. Avoid making that mistake and begin capturing conversions effectively by setting up variables or triggers to present the right landing page for your visitor and ensure that your site is in compliance with the mobile requirements listed in this post.

Stay tuned for more posts from #SESNY, with additional updates on Twitter at: @toprank, @leeodden,@azeckman, @bslarsonmn.

 Gold Coast Video Marketing

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Article: Video Sales Letter: What is Sweet, What Sticks, and What Shares

March 25, 2012

Gold Coast Video Production

Video Sales Letter: What is Sweet, What Sticks, and What Shares
http://www.andyjenkinsblog.com/2012/03/21/video-sales-letter-what-is-sweet-what-sticks-and-what-shares/

I’ve been coming across more and more “mockumentaries” on the Internet lately, and while some of are well-written and well-conceived, others are just plain bad and a waste of time.

What’s more is that I realized that many of them are intended to sell something, and while I appreciate the effort to put wit into something intended for marketing, I have a low tolerance for those which are just blatant copies and poor attempts at imitating others.

There are so many ways to present a video sales letter without having to resort to tacky, disingenuous, and sometimes downright inappropriate methods.

I’m talking about a couple of videos that emulate those hostage tapes largely seen in the news.  There are some people who think it’s funny and worth making fun off, but it’s really not.

I must say I do understand why they made such videos.  The hostage videos shown on the news where people make demands for ransom to release someone taken is actually a crude and misguided form of video sales letter, since it is intended to be watched and influence the views of certain people towards an idea.

I am in NO WAY saying that holding someone hostage for ransom is correct, but these people do know that a video will be far more convincing than just a plain demand letter.

Gold Coast Video Production

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Article: Pinterest: what do you really expect to see?

March 25, 2012

Gold Coast Video Production

: what do you really expect to see?
http://www.andyjenkinsblog.com/2012/03/21/pinterest-what-do-you-really-expect-to-see/

Being a film buff, I love me some images and everyone knows that.  I love that absolute slice of visual perfection you chance upon when snap a shot with a camera, or even record a video clip.

People often mistake taking good images and videos with the most expensive equipment on the market.  Guess what?  I have seen absolutely breathtaking images shot with a point-and-shoot cameras  that cost just a little over $50.  Heck, I’ve seen stunning videos with absolutely no special effects taken solely through a camera phone.

My point here is, it’s all in the eye.  That right angle, that good lighting, that exact moment when the image or video was taken — that’s all you need.  Although you can hedge your bet with good equipment.

Even the best equipment, however, will not guarantee you that “eyecandy” that you may be looking for.

Don’t believe me?  Just check out all the social media sites, video and image sharing sites out there chock full of tasteless videos and pictures that must have been taken by someone blind (no offense to the visually challenged).

Apparently, someone had even stronger opinions about this.  Check out this post by Melissa Fach on why people should probably think twice before they post willy-nilly on Pinterest.  She says:

Gold Coast Video Production

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The Top 10 Tips on Storytelling and Making an Impact

March 19, 2012
Brisbane Video Production

 Paint images with your words by describing things using words related to the five senses. "The day that my grandmother died the world looked like a barren place to me. Everything looked brown and vacant."

2. Use concrete words from the physical world when speaking, even when talking about invisible things. For example, an audience would be more touched by the very real image of 'crying' than the more abstract words 'mourn' or 'grieve.' "I cried on and off for several months after my grandfather passed away' versus, "I mourned and grieved for four months when my grandfather passed away."

3. Create suspense by starting out with a provocative sentence or a provocative question. Finish up by delivering the resolution to your original provocative question. For instance, "Do you know what the one thing is that all women hate? Years ago, I met a female police officer who… And that's how I learned that the one thing that all women hate is…."

4. Use words that 'sing.' This would include words that inspire, words that imitate a sound, words that paint a beautiful picture, etc. Become an investigator on the prowl to find more words that have this kind of effect. Examples: sanctuary, crescendo, seaside, etc.

5. Tell stories when extra emphasis is needed. Yourlisteners will remember the story long after they remember anything else that you may have shared.

6. Use scenes from movies to drive home a point that you are trying to make. For example, you could say, "When she found out how much credit card debt I am in, I felt like the Wizard of Oz when they pulled back the curtain and revealed the little old man."

7. Take note of which anecdotes have a powerful impact on others. Reuse these anecdotes whenever possible. This type of anecdote will either move an audience to tears or move listeners enough to make them talk about the anecdote later on with you. Why keep a valuable tool in a drawer?

8. Limit the use of personal anecdotes when making a public presentation. If you use more than three or four stories about your own life, your listeners may feel that you are taking more (their time, attention, etc.) from them than you are giving to them.

9. Tell stories about the cute things that your children and animals have done recently. These anecdotes will brighten up your listeners' day and warm their hearts!

10. Practice your storytelling skills on a daily basis. People will feel nurtured, entertained, and supported by your effort to become a good storyteller.

http://oldfashionedliving.com/storytelling.html

Five Storytelling Tips

March 19, 2012

Brisbane Video Production

1. Leap and the net will appear

Start turning personal experiences into stories for your presentations. It's important that you remember that experiences don't automatically equate to stories, it's how you relate them that does.  Sharing such experiences innevitably requires you to be willing to talk publicly about what are essentially private events. This requires a leap of both faith and imagination, however once you have taken the initial plunge you wil find that you quickly become comfortable doing so. After you become comfortable sharing personal stories, you can begin to include your observations of other people's behavior and then move on to paraphrasing and adapting fables, parables, fairy tales, literature and urban legends. You will quickly build a repertoire of narratives that you will be able to adapt to complement and enhance presentations on a surprisingly wide range of topics.

2. Collect stories from a variety of sources

In the real world, literature and the media stories abound. Start a notebook or database to improve your access to those you like.  When you know a good story, sooner or later you will find a way to weave it into a presentation. Many popular childrens books are an excellent source of material.

3. Learn the characteristics of a good story

Take time to learn what makes a good story, one that people can relate to and will learn from. Look for the following points:

  • It is told well
  • The plot involves a transformation
  • The storyteller is sincere
  • The story fits the occasion
  • The characters come alive
  • The audience can relate to the story
  • The story addresses the issues at hand

4. Observe how professional presenters use stories

Professional presenters regularly use stories, especially personal ones, in their presentations and publications. When you hear a professional presenter speak, observe their use of stories. Good presenters will use stories for a variety of purposes among which include to:

  • Provide humor
  • Clarify and illustrate meaning
  • Make points memorable
  • Bridge cultural gaps
  • Identify with the particular audience
  • Persuade the audience to their point of view
  • Encourage thinking
  • Inspire people to act
  • Build a shared vision
  • Relieve tension
  • Raise the energy level of the group
  • Introduce controversial issues

5. Broaden your storytelling horizons

Try attending a storytelling event or making the acquaintance of a professional storyteller. Observe how school teachers tell stories to the children in their class. Each time you listen to someone other than yourself tell a story, try to see how their performance can be used to enhance your own. Lastly, there are many websites and books that focus on storytelling skills, take the time to do some research by visting these sites and the local library.

http://www.speaking-tips.com/Articles/Five-Storytelling-Tips.aspx

Learn the story as a whole rather than in fragments. Master, and then simplify,

March 19, 2012

Brisbane Video Production


Learn the story as a whole rather than in fragments. Master, and then simplify, its structure to a simple outline of scenes. Don't try to memorize it, though you should always know your first and last lines by heart!.

  • Map out the story line: The Beginning, which sets the stage and introduces the characters and conflict; the Body, in which the conflict builds up to the Climax; and the Resolution of the conflict. Observe how the action starts, how it accelerates, repetitions in actions and how and where the transitions occur. If simplifying or adapting a story, do not alter the essential story line.

  • Absorb the style of the story: To retain the original flavor and vigor, learn the characteristic phrases which recur throughout the story. Observe the sentence structure, phrases, unusual words and expressions.

Practice the story often – to the mirror, your cat, driving in the car, with friends, or anyone who will listen. Even when telling an old and familiar story, you must use imagination and all the storyteller's skills to make it come alive. Use your imagination to make the story come alive as you prepare.

for more go here http://www.eldrbarry.net/roos/eest.htm