Archive for April, 2012

Facebook Testing New Self-Service Ad Features, Revamping Check-in Numbers

April 16, 2012

Video Production

Facebook Testing New Self-Service Ad Features, Revamping Check-in Numbers

http://searchenginewatch.com/article/2165168/Facebook-Testing-New-Self-Service-Ad-Features-Revamping-Check-in-Numbers

Facebook Testing New Self-Service Ad Features, Revamping Check-in Numbers

by ClickZ, April 2, 2012
Facebook is running a small test that’s aimed at improving its Marketplace Ads self-service platform.

“We’ve heard from self-service advertisers that they want more guidance on how to optimize their campaigns based on their marketing goals,” Facebook rep Annie Ta told ClickZ News. “For example, some advertisers may want to get more app installs while others may be more interested in likes. As a result, we’re testing out a new design and set of features in the self-service ads creation tool.”

The key features running in the test, according to the Menlo Park, CA-based digital giant, include:

Flexible targeting options. Advertisers will be able to employ both precise interests and broad category targeting in the same campaign. In the current Marketplace Ads iteration, brands must choose between the two options.
Goals-driven ads automation. Marketers will be able to specify upfront the key campaign objectives, such as app installs or gaining likes/fans. The system will optimize their ads based on these goals, Facebook says.
A simpler interface.
Ta added, “Our overall goal is to make setting up ad campaigns easier and more tailored to achieving specific marketing objectives on Facebook.”

Here’s a screenshot of the workflow displayed in the test:

For Brisbane Video Production

Updates to Facebook Check-in Numbers

Meanwhile, Facebook has sent the following email to Facebook admins, alerting them that numbers on Pages will be updated “in the next few weeks”:

We are revising check-in numbers on Facebook Pages to give you a more accurate picture of how people are visiting your business. Among these changes, previously, if an individual checked into your business multiple times, each check-in was counted into your Page’s total check-in number.

Now, if someone checks into your business multiple times within a 12-hour period, that action will be counted as one unique check-in.

In addition, when people tag their friends at a location and upload a photo, those photo tags will be counted more holistically. For example, if 20 photos were uploaded to an album at a specific location, we’ll now count that as a single check-in. If Jessica checks into a location and tags five friends in the photo she uploads with her check-in, the total check-ins number will be six — Jessica plus her five friends.

Brisbane Video Production

(via Instapaper)

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Facebook Just Bought Instagram For 1 Billion Dollars

April 16, 2012

Brisbane Video Production

Facebook Just Bought Instagram For 1 Billion Dollars
http://fstoppers.com/facebook-just-bought-instagram-for-1-billion-dollars

Facebook Just Bought Instagram For 1 Billion Dollars

Facebook just purchased Instagram for 1 billion dollars. Who would have ever thought that an app that simply takes an image, makes that image square, puts a retro filter on the image, and then posts the image to a blog could be worth $1,000,000,000.00. To all of the Instagram users out there; are you excited or terrified about this merger?

Mark Zuckerburg writes on his wall:

“I’m excited to share the news that we’ve agreed to acquire Instagram and that their talented team will be joining Facebook.

For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.

We believe these are different experiences that complement each other. But in order to do this well, we need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook.

That’s why we’re committed to building and growing Instagram independently. Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread this app and brand to even more people.

We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience. We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook.

These and many other features are important parts of the Instagram experience and we understand that. We will try to learn from Instagram’s experience to build similar features into our other products. At the same time, we will try to help Instagram continue to grow by using Facebook’s strong engineering team and infrastructure.

This is an important milestone for Facebook because it’s the first time we’ve ever acquired a product and company with so many users. We don’t plan on doing many more of these, if any at all. But providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together.

We’re looking forward to working with the Instagram team and to all of the great new experiences we’re going to be able to build together.”

Video Production

(via Instapaper)

[Video] Filmmaker Andrew Stanton Breaks Down Storytelling

April 16, 2012

Video Production

[Video] Filmmaker Andrew Stanton Breaks Down Storytelling
http://fstoppers.com/video-filmmaker-andrew-stanton-breaks-down-storytelling

Here is a list of the items he discusses. [via The Digital Naturalist]

1. STORYTELLING IS JOKE TELLING. It’s knowing your punchline, your ending, knowing that everything you’re saying, from the first sentence to the last, is leading to a singular goal, and ideally confirming some truth that deepens our understandings of who we are as human beings.

2. WE ALL LOVE STORIES. We’re born for them.

3. STORIES AFFIRM WHO WE ARE. We all want affirmations that our lives have meaning. And nothing does a greater affirmation than when we connect through stories.

4. STORIES CAN CROSS THE BARRIERS OF TIME, past, present and future, and allow us to experience the simularities between ourselves and through others, real and imagined.

5. “FRANKLY, THERE ISN’T ANYONE YOU COULDN’T LEARN TO LOVE ONCE YOU’VE HEARD THEIR STORY.” -a quote Mr. Rogers always kept in his wallet

6. GREATEST STORY COMMANDMENT: MAKE ME CARE. Emotionally, intellectually, aesthetically – just make me care.

7. AT THE BEGINNING, ALL GOOD STORIES SHOULD MAKE A PROMISE TO THE VIEWER THAT THIS STORY WLL LEAD SOMEWHERE THAT’S WORTH THEIR TIME. A well told promise is like a pebble being pulled back in a slingshot and propels you forward through the story to the end.

8. START A STORY LIKE YOU’RE TELLING IT TO SOMEONE AT A BAR: “Here, let me tell you a story. It didn’t happen to me, it happened to somebody else, but it’s going to be worth your time…”

9. STORYTELLING WITHOUT DIALOGUE IS THE PUREST FORM OF CINEMATIC STORYTELLING. It’s the most inclusive approach you can take.

10. WE’RE BORN PROBLEM SOLVERS. We’re compelled to deduce and to deduct, because that’s what we do in real life. It’s this well-organized absence of information that draws us in.

11. THE AUDIENCE ACTUALLY WANTS TO WORK FOR THEIR MEAL. They just don’t want to know that they’re doing that. Your job as a storyteller is to hide the fact that you’re making them work for their meal.

12. THERE’S A REASON THAT WE’RE ALL ATTRACTED TO AN INFANT OR A PUPPY. It’s not just that they’re damn cute; it’s because they can’t completely express what they’re thinking and what their intentions are. And it’s like a magnet. We can’t stop ourselves from wanting to complete the sentence and fill it in.

13. THE UNIFYING THEORY OF TWO PLUS TWO. Make the audience put things together. Don’t give them four, give them two plus two. The elements you provide and the order you place them in is crucial to whether you succeed or fail at engaging the audience.

14. STORYTELLING IS NOT AN EXACT SCIENCE. That’s what’s so special about stories, they’re not a widget, they aren’t exact.

15. STORIES ARE INEVITABLE, IF THEY’RE GOOD. But they’re not predictable.

16. ALL WELL-DRAWN CHARACTERS HAVE A SPINE. The character has an inner motor, a dominant, unconscious goal that they’re striving for, an itch that they can’t scratch.

17. CHANGE IS FUNDAMENTAL IN STORY. If things go static, stories die, because life is never static.

18. “DRAMA IS ANTICIPATION MINGLED WITH UNCERTAINTY.” -William Archer, British playwright

19. WHEN YOU’RE TELLING A STORY, HAVE YOU CONSTRUCTED ANTICIPATION? In the short-term, have you made me want to know what will happen next? More importantly, have you made me want to know how it will all conclude in the long-term? Have you constructed honest conflicts with truth that creates doubt in what the outcome might be?

20. A STRONG THEME IS ALWAYS RUNNING THROUGH A WELL-TOLD STORY.

21. WHEN CREATING A NARRATIVE, USE WHAT YOU KNOW. Draw from your past. It doesn’t always mean plot or fact. It means capturing a truth from your experience, expressing values you personally feel deep down in your core.

22. STORYTELLING HAS GUIDELINES, not hard, fast rules.

23. INVOKING WONDER IS THE MAGIC INGREDIENT, THE SECRET SAUCE. Wonder is honest, it’s completely innocent. It can’t be artificially evoked. When it’s tapped, the affirmation of being alive, it reaches you almost to a cellular level. There’s no greater ability than the gift of another human being giving you that feeling– to hold them still just for a brief moment in their day and have them surrender to wonder.

Gold Coast Video Production

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Article: Why Facebook Terrifies Google

April 16, 2012

Video Production

Why Facebook Terrifies Google
http://www.readwriteweb.com/archives/why_facebook_terrifies_google.php

ReadWriteWeb

Google is still the biggest, baddest online advertising company on the planet. Its $2.9 billion profit last quarter, announced yesterday, was almost as much as Facebook’s revenue for all of 2011.

But Facebook has something important that Google doesn’t, and it scares Google’s pants off: Facebook knows who you are, to an incredible level of detail. Because you tell it.

As you’ll see, that allows Facebook to tailor its ads to a much finer set of users than Google’s search ads currently allow. That’s why Google is pushing so hard on Google+.

All that profile information you’ve filled out over the years on Facebook? That’s not just there for your friends and colleagues to see, or for self-expression. Facebook is also able to use much of it to target the advertising you see on Facebook. (And, eventually, potentially all over the Web, the way Google does.)

The easiest way to see how powerful this is would be to take a quick spin through Facebook’s ad-creation tool. It’s remarkably simple and straightforward. Just figure out what your ad is for and give it a title, some body text and an image.

And then you’ll get to the magic: Facebook’s targeting page. Here, you can narrow your ad’s target by an incredible basket of options. Location, age, gender, precise interests (as volunteered!), Facebook connections, sexual orientation, relationship status, languages, education and specific workplaces.

So if you want to reach the 100 people on Facebook who live in California, are between 18 and 36 years old, like “space” and work at Apple or Google, you can. Amazing.

Here’s what it looks like:

Video Production
Google’s search advertising product, on the other hand, only offers a fraction of this targeting. You can target by location, languages and devices. But it mostly comes down to keywords: What are people searching for or looking at?

That’s useful information, for sure, especially when you’re selling something. But it would be nicer to also be able to target much deeper, the way you can on Facebook.

That’s why Facebook, even though its business is much smaller than Google’s today, represents such a threat to Google. It’s only a matter of time until Facebook expands its advertising scale by opening the equivalent of “AdSense” – self-service ads for any site, using Facebook’s superior targeting capabilities. That actually goes directly after Google’s core business; that could hurt.

In the meantime, Facebook has a huge and growing set of data about its users that Google just doesn’t. Heck, many (most?) of Google’s search users aren’t even really “users” at all – they’re not logged in, they don’t volunteer any personal information, etc.

To get Video Production

Listening to Radio 4boo

April 9, 2012

Brisbane Video Production – Behind The Scenes Peek 1: Enviroblast

April 9, 2012

Over the coming months we will be featuring behind the scenes peeks at our Brisbane video production shoots and showing how some of our clients’ online videos were put together and the effects they’ve had on the business. Today we start with Enviroblast.

The Enviroblast Video

The video you see above was made for Enviroblast in 2011. You may have seen their trucks around Brisbane or the Gold Coast; they are hard surface cleaners of residential, commercial and industrial premises.

Their challenge was to create something that engaged the viewer, showcased what their company was all about and essentially convinced potential customers to pick up the phone and book their service.

The video was to be uploaded to their YouTube channel and included with client quotes, so it was going to play an active role in promoting the company.

This was important because it was not merely going to sit on a website passively. It was going to be sent out with every emailed quote to showcase the company and convert inquiries into solid bookings; it had to be top notch and really hit the spot.

That’s why we spent such a long time planning the video.

Client Match Up

We always like to work with people whose beliefs and business principles we share. Part of what we loved about the guys at Enviroblast was their ethics with regards to the environment – they recycle their water, so that it doesn’t go back into the waterways and use safe cleaning processes that won’t damage the local ecosystem. They stand for something.

We also felt that the Enviroblast guys were switched on and were quick to see the potential benefits of video for their business. They had a great brand, were good marketers and had a brilliant overall cleaning product that could use video to help it stand out from the rest.

We could also see when we first met them that the video shoot would be fun – and so it turned out. You should be able to see that energy throughout the video.

Video Planning

Enviroblast wanted an upbeat and “cool” feel to their video, based on the profile of their target market, but it also had to showcase their products and services very professionally.

It took lots of planning to work out how to get this feel and we spent a couple of days with them before any shooting was done.

We used a questionnaire to get the basic information we needed – such as company background and aim of the video, as well as other key input. It’s important for the producer to know what the client wants – this point is often missed by video production companies that assume they know what the client wants without even asking! Big mistake!

The best videos generally have a natural flow and energy about them, but there’s a lot of time and effort, not to mention skill, that goes into getting a “natural feel”. It’s something of a paradox!

The Shoot

We filmed the video over a day in three different locations, including their business premises.

We used the following equipment:

  • 5d mark ii Camera
  • Prime lenses
  • Miller tripod
  • Z finder

Results

You can judge the results for yourself, but Brett and Steve were extremely happy with the end video; and so, it seems, are their clients.

Almost a year after that video was made, close rates have reportedly gone through the roof at Enviroblast and sending the video with every emailed quote has worked wonders.

This is what we strive for at the Labs. We take video seriously but love to work with clients that are fun, have a great outlook and are clear about what they need to happen with their videos.

We hope that oozes through in our videos because we love helping our clients achieve their end goals.

For all your Gold Coast and Brisbane video requirements contact Michael on 0447 610 823.

Take Your Brisbane Video Production To The Next Level With Interviews

April 9, 2012

You may know all the benefits of using FAQ and testimonial videos in your video production strategy, but one great technique that many Brisbane business owners neglect is interviewing.

An important part of any strategy is knowing where to go once you have covered the basics.

Taking it to the Next level

With video, some of the basics are those we have mentioned above – plus maybe a promotional video about your business.

Many are not still getting that part right or using it to its full potential, but for those businesses that have got a head start on the rest…

…How do you reach the next level?

…How do you start to position our business so that you stand out from the crowd?

Luckily that’s not too difficult right now, because few Brisbane businesses are currently getting it completely right with their video production and marketing strategy; but further down the line, when it becomes totally “mainstream”, you will have to be a little special to stand out.

So you might as well get started now.

No Business is an Island!

Our businesses are not self-contained. They are all part of a wider community connected to the local people, the surrounding area, our industry or market sector and the business community as a whole (other small and medium business owners etc.)

We run a video production business, for example. We know many other video producers, internet marketers, business coaches and local business owners in Brisbane and the Gold Coast and others in the same sector around Australia.

Who do you know?

Choosing Your Interview Target!

Are their leading lights in your field? People respected and–in-the-know or with influence? People with interesting or left-field opinions? Local celebrities interested in what you do? Small business owners in a similar position to many of your customers?

Interviewing them and getting their “take” on subjects that your customers are interested in is sound strategy. Why? Because it helps position your business as playing with the big boys, at the top end of town – and whatever other cliché you wish to use.

Just by association you raise your level of esteem amongst your customers – and we all know how important our reputation and credibility is, in business.

If you approach people that you don’t already know you get the added bonus of expanding your network – making connections with people that may last and open doors in the future.

Approaching Your Target!

Let’s face it – they can only say “no”. There’s no harm done!

Most likely they’ll be flattered that you want to talk to them on camera and will agree, if you can find a suitable time. Make it easy for them to say “yes” by being flexible with time and location, stressing that you will keep it short ( 10 or 15 minutes?) and respecting their schedule.

Online interviews are a great alternative to face-to-face interviews; the visual quality doesn’t really matter as long as the sound is clear – if you have chosen the right person, people are mainly interested in what your subject is saying.

Informing, Educating and Entertaining!

Smart video marketing strategies these days are based around educating, informing and entertaining your viewers.

There’s so much video out there that you need to give your viewers what they’re after, or they’ll click away within 10 seconds.

Interviews with the right people in your field can help grab and maintain attention, and provide the type of content that gets visitors coming back for more.

40 Filmmaking Podcasts You Should Be Listening To

April 8, 2012

Video Production

Go here for link http://filmmakeriq.com/2011/06/40-filmmaking-podcasts-you-should-be-listening-to/

What do you mean you don’t get enough filmmaking discussion? You want more???

Well, yeah, so do we.

We’ve scoured the corners of internets and came up with an informative and entertaining list of podcasts covering all aspects of filmmaking: from scriptwriting to special effects, producing to directing, and just plain ol’ yak about our favorite (and least favorite) films.

Download them all and you’ll no reason to be bored for the next couple hundred hours.

Enjoy:

Testing

April 7, 2012

Online Video Production & Social Media – A Match Made In Heaven?

April 6, 2012

As your business starts to create a more mature social media marketing campaign, online video production will probably need to be at the forefront of your plans.

The match between video and social media seems to be made in heaven – video that entertains, informs and educates is prime material for sharing and there is no better vehicle for sharing than sites like Facebook, Google Plus, Twitter, LinkedIn and the like.

Educate, Inform, Entertain

The nature of online sales is changing due to video and social media; the best businesses around create buyers and a willing buying environment rather than blatantly selling.
One of the ways to do this is to educate your audience; know what they want to know and then create videos answering their questions or showing them how to do something….or making

Sharing Videos

The real beauty of video is when you combine it with social media, it becomes so easy for your video to show up in multiple places around the Internet.
You can focus on creating content that will be seen on your website, your blog, all your social media sites and links can be tweeted out; all this can be achieved from the same recording, in the same format and with a few clicks.

Synergy At Work

The great synergy at work between online video and social media can be seen in the Old Spice commercials that went viral and got viewed and shared countless times, rejuvenating a fading brand.
The big players in the auto industry like Volkswagen and Ferrari also use the marriage well, demonstrating the high performance of their vehicles through video and then getting the word out via social media.
More and more businesses are waking up to what video can do for them.

Social Proof

Social proof is becoming one of the greatest endorsements you can get; if hundreds and thousands in the online community say your product or service is great, then it must be great!
Again, the key to social proof is giving people a reason to get to know and like your business. Create content that educates, informs, delights or just raises a smile – these are reasons to recommend you and your business; merely bombarding them with promotions is not a reason and can work in the opposite way.
If people recommend your videos because they offer something more than the standard sales message then you can create a lot of interest in your business.

Ongoing Strategy

Take time to develop a social media and online video marketing strategy – it won’t happen overnight and there is no “magic pill”; focus on providing quality, regular, engaging, optimised video content and getting it out to all the right places and this will help you to start picking up “wins” in your business.
If you have any queries about how to go about your video strategy contact Michael Hanson at michael@videolabs.com.au.