The Power of Web Video for Link Building: Video Attracts Links

Gold Coast Video Production

The Power of Web Video for Link Building: Video Attracts Links

Casey Henry over at SEOmoz did some number crunching on the posts there to get a grip on what kind of in-linking was going on and what kind of content was generating the in-links. In terms of quality, four of the top five categories had video in them which gave me an idea, does video have some mojo in terms of link-building for SEO?

The author of that post broke down content into three types; lists, images and videos. He looked over data for some 3800 articles there and normalized for number of articles per category for some types of data analysis. However, what we’re interested in really is how well video works for building up in-links to a site. Of course, there are some other factors that will come into play like quality of content both in the text surrounding the video and in the video itself, the relevance of the content to the readers, etc.

For Gold Coast Video Production

Posts with lists, images and a video in them scored the highest in terms of in-linking domains with content that just had images and video not far behind. This reinforces something else I read some time back talking about reader perception of important of news based on whether there was video in it.

With video, the perception of importance soared, and that caused me to work more video into the news posts at my own site, Gamers Daily News, whenever possible. Of course, because we’re news we always have an image in the article as they gets pushed out to the social networks and Google News. It makes for far more interesting presentation there which is extremely important in getting people to click through to the site and since that’s the whole point of being on Google News it’s best to do all you can to get those people to the site.

(via Instapaper)


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