Archive for June, 2012

Mobile Video Production – Are You Ready To Jump On Board?

June 30, 2012

Video Production Brisbane 

Do you watch mobile video on your smartphone or tablet almost every day?

If so you’re not alone…and that’s why any corporate video production strategy needs to bear in mind the modern, mobile element to video.

Video Matters – Cisco Says So!

Cisco is one of the key companies that powers the Internet via their networking hardware. Recent figures showed that online video accounted for 52% of all mobile traffic; what’s more it’s growing and they predict that, by 2016, video will account for 71% of all mobile data traffic.

Bandwidth for mobile devices is also growing so we have just seen the start of this clear trend.

What does all this Mean?

As bandwidth increases the opportunities for business to produce higher and higher quality video will also increase; if you are not restricted by bandwidth issues, then you no longer have to deal with problems of video on phones or tablets being slow to load and “jerky” when played – bit rates for videos are far higher than for other mobile content.

By 2016, tablet traffic alone is predicted to be as much as all wireless traffic this year, representing a huge increase.

How else does this affect your Video?

Your business needs to start thinking about how your video production look and sound on mobile devices, because it is very likely your video will no longer be watched mainly from a PC. Most importantly – do they actually play on mobile devices?

Most mobile phone these days are capable of playing video. The problem is that there are different formats and resolutions, so it is important to create versions of your videos that can play across multiple platforms – iOs and Android being the obvious frontrunners that need to be catered for.

You should test your website and online videos out on different mobile devices and look for any potential problems users may have. If you have problems then others will experience the same.

Mobile websites must address usability and incorporate functions that allow users on-the-go to access the information they need easily and without typing too much information in; they need to be made for the “touchscreen” generation.

Videos need to be clear, have good audio and text annotations that are large enough to be read on the smaller screens of phones and tablets. The call to action may even need to change for mobile videos because the person you are talking to is not sitting in front of the PC. All these factors demand a different approach to before.

Having tested your videos on mobile devices and not liked what you’ve seen, you will probably have some questions. Your corporate video production company should be able to answer these and recommend fixes

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3 Key Reasons for Corporate Video Production – Traffic, Loyalty & Sales

June 21, 2012

Video production Companies 

In creating your corporate video production marketing strategy there are three key factors to keep at the front of your mind – traffic, loyalty and sales.

We explain why and how below.

Traffic through Viral Video & SEO

Most business owners are aware that their websites need to generate traffic; get it right and it’s like having a shop on the High Street; get it wrong and it can feel like you’re stuck in the middle of the Nullabor Plain.

Getting it right means producing regular videos that help you to dominate search results and, of course, optimising your videos correctly.

You can also achieve this by making videos that are interesting or entertaining enough to “go viral.” This drives traffic – and potentially lots of it.

Admittedly, it’s not you who chooses whether a video spreads quickly around the Internet but there are things you can focus on that improve your chances: viral videos are usually original, unique, a little quirky or unexpected and they must have an “edge” to them – something mysterious, funny or sassy, for example. This type of video is usually placed on a YouTube channel rather than on a corporate website.

You may get lucky –it does take luck and timing for your video to spread like wildfire, and that’s the element that’s not in your direct control.

Loyalty through Educational Video

This is a step that many businesses are missing, because they have their heads stuck back in the days before social media and video, when the Internet had just started out and traditional sales approaches were all that mattered.

Nowadays it’s important to educate and inform your audience; this means keeping the communication channels open, answering questions and addressing subjects that they want to know about and becoming the authority that they will turn to.

B2B sales cycles can be long; so if you’re designing a corporate video production strategy for B2B you have to consider ways that you can get to the front of the queue and stay there; clients may not be ready to buy from you when they watch your videos, so how do you stay as their preferred choice when they are ready to buy in 6 months time?

It requires regular, interesting, informative content that educates them and shows that your business is Number 1 for what they want….and let’s not forget the old adage that people buy from people they like; if they don’t hear from you for 6 months how can they like you?

Sales through Conversion Videos

This is all about grabbing and maintaining people’s attention, telling your story in an engaging way and providing a clear, coherent Call to Action.

In order to do this well you need to understand your audience – define who you’re talking to and then speak to them in language they understand.

You also need to be clear about the specific goals of your video – what are you trying to convert and how will you do that?

Don’t forget to use a call to action in your corporate videos , whether it be to visit a particular webpage, send an email, make a call, or just to move on to the next video in the series. Don’t leave people hanging – they want to know where they should go next; people like logical sequences.

The above three areas should be the focus of an effective corporate video production strategy; without traffic there are not enough people seeing your products and services; without loyalty they will go elsewhere; and without conversion there are no sales.

Corporate Video Production – Why How-To?

June 12, 2012

Brisbane video production companies 

In a marketing world where “engaging the customer” has become the number one priority, there are some corporate video production strategies that hit the spot more than others.

One of those is making how-to and product demo videos; these are usually short videos, no longer than a couple of minutes, which show people how to perform a particular task or function or how to operate a particular device, in an easy-to-follow manner.

Why How-To Videos?

Perhaps we’ll start with a quote form the New York Times

Short of getting a customer in the door or sending a salesperson on the road, online video may be the best way to demonstrate a product.

New York Times, March, 2011

The world has become smaller and business is conducted more remotely. That means we need to speak virtually to our customers, without necessarily meeting face to face.

Online video has allowed us to do that effectively and how-to videos really allow us to demonstrate products and services that previously needed a showroom or shop space to do so.

We can also “engage” the customer (there’s that word again!) by answering the questions that are going through their minds.

Brisbane Corporate Video Production – Why How-To?

If you have done your research about your target audience you will already know what they are searching for on Google and what your prospects are looking for when they hit your website. So you know, more or less, what their queries are and what questions need to be answered. This prepares us for the next step….

Making How-To and Product Demo Videos

The key is to make how-to and product demo videos that answer your prospect’s most pressing questions and concerns.

Let’s say I am choosing between three vacuum cleaners.

I go to one website where there is a video demonstration of the model I like; it shows how to use it, the effectiveness of its cleaning and how to maintain the cleaner over time.

The second website has images of the same vacuum cleaner and some text descriptions of all the functions, performance and maintenance specs. It has before and after shots of the cleaning.

The third site just has a text description.

Say that the prices are basically the same on each site. Now – which site is compelling me to buy?

The fact is that most people will choose the first site, because video demonstration of a product sells it most effectively.

Other How-To Uses

You might also use how-to videos to inform customers how to perform a task,  thereby demonstrating your expertise in your field; virtually every worthwhile business specialises in something that their customers are interested in knowing more about and video is the best medium to communicate that through.

A rounded corporate video production strategy comes with many other benefits, which position your organisation as a leader; how-tos and product demos are an important part of that strategy, strengthening your brand, making your website more attractive and interesting, improving your search engine rankings and, ultimately, expanding your base of prospects.

Speak to Michael in the Labs for initial consultation on how to kick-start your own video production strategy: michael@videolabs.com.au

Corporate Training Video – Without John Cleese!

June 12, 2012

Brisbane Video Marketing Companies 

Marketing videos are becoming the linchpin of most businesses’ video production strategy but increasingly training video is also becoming important.

Well-made training videos can save costs and disseminate information better to team members around the country.

Training Videos are Not a New Thing

Corporate training video is far from a new thing. In fact videos were used for training purposes well before the advent of online video production opened up so many doors for the business world to be communicating better with their audience.

Remember the old “Video Arts” training videos by John Cleese? They came onto the scene around 40 years ago and have sold millions of copies. There is a series of about 40 videos including Behavioral interviewingAssert yourself, and the all-time best-sellerMeetings, Bloody Meetings.

Modern Advances

The costs of producing video have come down in the past 10 years because it has become so commonplace and many more companies are able to supply it; this has made it much easier for businesses to make their own videos; simultaneously the acceptance of learning through video is much higher, as people are exposed to video all the time. Visitorsexpect to see video when they go to a site these days, so the demand is far higher.

This means that there are many different uses that video can be put to for any business – and training is one of these areas.

Why is Video Effective?

People remember about 10% of what they read, 30% of what they hear and 40% of what they see; when you combine these three it goes up to 50 to 60%.

That’s what video does….which means it’s ideally suited to being a learning medium. Video makes an impact whether it’s delivering a marketing message, demonstrating how to use a product or teaching someone a skill.

Video can also be entertaining – as John Cleese has amply demonstrated in the past; when you entertain people they are more likely to pay attention to you – again helping with delivering a message.

Brisbane Video Production 

Possible Uses

If you are a business looking to communicate better with a workforce that is spread around the country, you can use a series of videos posted on your intranet to communicate senior management messages; you can communicate about company vision, news updates or success stories; this brings remote staff closer to the heart of the organisation, helping with motivation levels and promoting a culture of company unity.

There will be specific groups who require training in certain skills or aptitudes; these can be done without having to hire John Cleese! Just get someone who is comfortable in front of the camera, a good scriptwriter and a video production company that can deliver what they promise.

You could also use training videos with actual footage from meetings – for example to demonstrate sales or customer service techniques.

Used in conjunction with some form of face-to-face training sessions, video can be a very effective teaching tool. The real beauty of this is that you can record it once, then use it multiple times – saving the need for a training manager to constantly travel around the country delivering sessions.

However you decide to use training videos, they will help increase the impact of your message and reduce travel costs for getting staff up to speed

Brisbane Video Production | Corporate Video Production As A Support Technology

June 12, 2012

Brisbane Video Productions 

Our posts normally focus on video as a great marketing technology – which it is – but we shouldn’t neglect corporate video production as an excellent way of adding value to both staff and customers, as a support technology.

A previous post mentioned online training videos as a very effective way of communicating company messages and teaching new skills. Now we look at customer support and product support videos.

Customer Support Videos

Responding to customer service inquiries with live or recorded video rather than emails or letters adds an important personal touch that customers appreciate. This can improve brand loyalty and it can also help to reduce costs.

Product Training Video

How-to videos that show customers how to use a product are very effective in pre and post-sales situations. This is especially useful in a business that deals with technical products that require some in-depth know-how to operate them.

Often a big, cumbersome manual the size of Yellow Pages is needed to illustrate how something works; with video it becomes a much shorter and effective process that your customers will love.

Video training for products will help reduce the number of returns and increase customer engagement and loyalty.

Product Support Video

Similarly, many products and services require clarification for customers before they will purchase, so including a video for 5 or 10 of the most frequently asked questions they have can be an effective strategy in persuading them to buy.

The very fact that you answer their questions without them having to ask will show that you are a trusted source that knows its customers; if you address concerns and fears upfront people are far more likely to buy from you.

Perhaps you already have a call centre that takes calls from customers – you can do a survey of staff to find out what questions come up most often and then create a video series that covers the main ones.

Imagine how much more professional it is to send a YouTube link which answers a customer query rather than having to talk them through the process over the phone, after they have been on hold for several minutes.

The advantages are clear for a corporate video production strategy that uses support videos intelligently. If you are struggling for ideas yourself speak to Michael Hanson at Video Labs for all your video needs

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June 11, 2012