Mobile Video Production – Are You Ready To Jump On Board?

June 30, 2012

Video Production Brisbane 

Do you watch mobile video on your smartphone or tablet almost every day?

If so you’re not alone…and that’s why any corporate video production strategy needs to bear in mind the modern, mobile element to video.

Video Matters – Cisco Says So!

Cisco is one of the key companies that powers the Internet via their networking hardware. Recent figures showed that online video accounted for 52% of all mobile traffic; what’s more it’s growing and they predict that, by 2016, video will account for 71% of all mobile data traffic.

Bandwidth for mobile devices is also growing so we have just seen the start of this clear trend.

What does all this Mean?

As bandwidth increases the opportunities for business to produce higher and higher quality video will also increase; if you are not restricted by bandwidth issues, then you no longer have to deal with problems of video on phones or tablets being slow to load and “jerky” when played – bit rates for videos are far higher than for other mobile content.

By 2016, tablet traffic alone is predicted to be as much as all wireless traffic this year, representing a huge increase.

How else does this affect your Video?

Your business needs to start thinking about how your video production look and sound on mobile devices, because it is very likely your video will no longer be watched mainly from a PC. Most importantly – do they actually play on mobile devices?

Most mobile phone these days are capable of playing video. The problem is that there are different formats and resolutions, so it is important to create versions of your videos that can play across multiple platforms – iOs and Android being the obvious frontrunners that need to be catered for.

You should test your website and online videos out on different mobile devices and look for any potential problems users may have. If you have problems then others will experience the same.

Mobile websites must address usability and incorporate functions that allow users on-the-go to access the information they need easily and without typing too much information in; they need to be made for the “touchscreen” generation.

Videos need to be clear, have good audio and text annotations that are large enough to be read on the smaller screens of phones and tablets. The call to action may even need to change for mobile videos because the person you are talking to is not sitting in front of the PC. All these factors demand a different approach to before.

Having tested your videos on mobile devices and not liked what you’ve seen, you will probably have some questions. Your corporate video production company should be able to answer these and recommend fixes

3 Key Reasons for Corporate Video Production – Traffic, Loyalty & Sales

June 21, 2012

Video production Companies 

In creating your corporate video production marketing strategy there are three key factors to keep at the front of your mind – traffic, loyalty and sales.

We explain why and how below.

Traffic through Viral Video & SEO

Most business owners are aware that their websites need to generate traffic; get it right and it’s like having a shop on the High Street; get it wrong and it can feel like you’re stuck in the middle of the Nullabor Plain.

Getting it right means producing regular videos that help you to dominate search results and, of course, optimising your videos correctly.

You can also achieve this by making videos that are interesting or entertaining enough to “go viral.” This drives traffic – and potentially lots of it.

Admittedly, it’s not you who chooses whether a video spreads quickly around the Internet but there are things you can focus on that improve your chances: viral videos are usually original, unique, a little quirky or unexpected and they must have an “edge” to them – something mysterious, funny or sassy, for example. This type of video is usually placed on a YouTube channel rather than on a corporate website.

You may get lucky –it does take luck and timing for your video to spread like wildfire, and that’s the element that’s not in your direct control.

Loyalty through Educational Video

This is a step that many businesses are missing, because they have their heads stuck back in the days before social media and video, when the Internet had just started out and traditional sales approaches were all that mattered.

Nowadays it’s important to educate and inform your audience; this means keeping the communication channels open, answering questions and addressing subjects that they want to know about and becoming the authority that they will turn to.

B2B sales cycles can be long; so if you’re designing a corporate video production strategy for B2B you have to consider ways that you can get to the front of the queue and stay there; clients may not be ready to buy from you when they watch your videos, so how do you stay as their preferred choice when they are ready to buy in 6 months time?

It requires regular, interesting, informative content that educates them and shows that your business is Number 1 for what they want….and let’s not forget the old adage that people buy from people they like; if they don’t hear from you for 6 months how can they like you?

Sales through Conversion Videos

This is all about grabbing and maintaining people’s attention, telling your story in an engaging way and providing a clear, coherent Call to Action.

In order to do this well you need to understand your audience – define who you’re talking to and then speak to them in language they understand.

You also need to be clear about the specific goals of your video – what are you trying to convert and how will you do that?

Don’t forget to use a call to action in your corporate videos , whether it be to visit a particular webpage, send an email, make a call, or just to move on to the next video in the series. Don’t leave people hanging – they want to know where they should go next; people like logical sequences.

The above three areas should be the focus of an effective corporate video production strategy; without traffic there are not enough people seeing your products and services; without loyalty they will go elsewhere; and without conversion there are no sales.

Corporate Video Production – Why How-To?

June 12, 2012

Brisbane video production companies 

In a marketing world where “engaging the customer” has become the number one priority, there are some corporate video production strategies that hit the spot more than others.

One of those is making how-to and product demo videos; these are usually short videos, no longer than a couple of minutes, which show people how to perform a particular task or function or how to operate a particular device, in an easy-to-follow manner.

Why How-To Videos?

Perhaps we’ll start with a quote form the New York Times

Short of getting a customer in the door or sending a salesperson on the road, online video may be the best way to demonstrate a product.

New York Times, March, 2011

The world has become smaller and business is conducted more remotely. That means we need to speak virtually to our customers, without necessarily meeting face to face.

Online video has allowed us to do that effectively and how-to videos really allow us to demonstrate products and services that previously needed a showroom or shop space to do so.

We can also “engage” the customer (there’s that word again!) by answering the questions that are going through their minds.

Brisbane Corporate Video Production – Why How-To?

If you have done your research about your target audience you will already know what they are searching for on Google and what your prospects are looking for when they hit your website. So you know, more or less, what their queries are and what questions need to be answered. This prepares us for the next step….

Making How-To and Product Demo Videos

The key is to make how-to and product demo videos that answer your prospect’s most pressing questions and concerns.

Let’s say I am choosing between three vacuum cleaners.

I go to one website where there is a video demonstration of the model I like; it shows how to use it, the effectiveness of its cleaning and how to maintain the cleaner over time.

The second website has images of the same vacuum cleaner and some text descriptions of all the functions, performance and maintenance specs. It has before and after shots of the cleaning.

The third site just has a text description.

Say that the prices are basically the same on each site. Now – which site is compelling me to buy?

The fact is that most people will choose the first site, because video demonstration of a product sells it most effectively.

Other How-To Uses

You might also use how-to videos to inform customers how to perform a task,  thereby demonstrating your expertise in your field; virtually every worthwhile business specialises in something that their customers are interested in knowing more about and video is the best medium to communicate that through.

A rounded corporate video production strategy comes with many other benefits, which position your organisation as a leader; how-tos and product demos are an important part of that strategy, strengthening your brand, making your website more attractive and interesting, improving your search engine rankings and, ultimately, expanding your base of prospects.

Speak to Michael in the Labs for initial consultation on how to kick-start your own video production strategy: michael@videolabs.com.au

Corporate Training Video – Without John Cleese!

June 12, 2012

Brisbane Video Marketing Companies 

Marketing videos are becoming the linchpin of most businesses’ video production strategy but increasingly training video is also becoming important.

Well-made training videos can save costs and disseminate information better to team members around the country.

Training Videos are Not a New Thing

Corporate training video is far from a new thing. In fact videos were used for training purposes well before the advent of online video production opened up so many doors for the business world to be communicating better with their audience.

Remember the old “Video Arts” training videos by John Cleese? They came onto the scene around 40 years ago and have sold millions of copies. There is a series of about 40 videos including Behavioral interviewingAssert yourself, and the all-time best-sellerMeetings, Bloody Meetings.

Modern Advances

The costs of producing video have come down in the past 10 years because it has become so commonplace and many more companies are able to supply it; this has made it much easier for businesses to make their own videos; simultaneously the acceptance of learning through video is much higher, as people are exposed to video all the time. Visitorsexpect to see video when they go to a site these days, so the demand is far higher.

This means that there are many different uses that video can be put to for any business – and training is one of these areas.

Why is Video Effective?

People remember about 10% of what they read, 30% of what they hear and 40% of what they see; when you combine these three it goes up to 50 to 60%.

That’s what video does….which means it’s ideally suited to being a learning medium. Video makes an impact whether it’s delivering a marketing message, demonstrating how to use a product or teaching someone a skill.

Video can also be entertaining – as John Cleese has amply demonstrated in the past; when you entertain people they are more likely to pay attention to you – again helping with delivering a message.

Brisbane Video Production 

Possible Uses

If you are a business looking to communicate better with a workforce that is spread around the country, you can use a series of videos posted on your intranet to communicate senior management messages; you can communicate about company vision, news updates or success stories; this brings remote staff closer to the heart of the organisation, helping with motivation levels and promoting a culture of company unity.

There will be specific groups who require training in certain skills or aptitudes; these can be done without having to hire John Cleese! Just get someone who is comfortable in front of the camera, a good scriptwriter and a video production company that can deliver what they promise.

You could also use training videos with actual footage from meetings – for example to demonstrate sales or customer service techniques.

Used in conjunction with some form of face-to-face training sessions, video can be a very effective teaching tool. The real beauty of this is that you can record it once, then use it multiple times – saving the need for a training manager to constantly travel around the country delivering sessions.

However you decide to use training videos, they will help increase the impact of your message and reduce travel costs for getting staff up to speed

Brisbane Video Production | Corporate Video Production As A Support Technology

June 12, 2012

Brisbane Video Productions 

Our posts normally focus on video as a great marketing technology – which it is – but we shouldn’t neglect corporate video production as an excellent way of adding value to both staff and customers, as a support technology.

A previous post mentioned online training videos as a very effective way of communicating company messages and teaching new skills. Now we look at customer support and product support videos.

Customer Support Videos

Responding to customer service inquiries with live or recorded video rather than emails or letters adds an important personal touch that customers appreciate. This can improve brand loyalty and it can also help to reduce costs.

Product Training Video

How-to videos that show customers how to use a product are very effective in pre and post-sales situations. This is especially useful in a business that deals with technical products that require some in-depth know-how to operate them.

Often a big, cumbersome manual the size of Yellow Pages is needed to illustrate how something works; with video it becomes a much shorter and effective process that your customers will love.

Video training for products will help reduce the number of returns and increase customer engagement and loyalty.

Product Support Video

Similarly, many products and services require clarification for customers before they will purchase, so including a video for 5 or 10 of the most frequently asked questions they have can be an effective strategy in persuading them to buy.

The very fact that you answer their questions without them having to ask will show that you are a trusted source that knows its customers; if you address concerns and fears upfront people are far more likely to buy from you.

Perhaps you already have a call centre that takes calls from customers – you can do a survey of staff to find out what questions come up most often and then create a video series that covers the main ones.

Imagine how much more professional it is to send a YouTube link which answers a customer query rather than having to talk them through the process over the phone, after they have been on hold for several minutes.

The advantages are clear for a corporate video production strategy that uses support videos intelligently. If you are struggling for ideas yourself speak to Michael Hanson at Video Labs for all your video needs

Untitled

June 11, 2012

Corporate Video Production Brisbane

May 29, 2012

Corporate video production Brisbane


Corporate video production needn’t be confined to all-out marketing videos.

There are other valuable ways that your videos can keep adding value to your organisation and we look at a couple of case studies below that may spark a few ideas for your own business.

 

Raising Employee Motivation

One recurrent problem for many large companies is that the larger they become the less “connected” their team members feel with the core of the organisation; this is particularly true of organisations with many sites around the country.

Harnessing the communication power of video internally within your organisation is a cost-efficient and very effective way to reach staff members who otherwise have very little contact with head office.

General Motors recently announced that they were doing just this – using video to keep employees informed, engaged and motivated.

They provided 31 employees out in the field with Flip video cameras and asked them to film and send back the footage from their day. They also ran a contest for employees with prizes for the best video and distributed them on the GM Intranet.

Leading lights in the company were also interviewed and these short videos were made available to staff.

Generally all videos were kept below 5 minutes – short, sharp bursts proved more popular than anything longer – just like we have been saying for your other corporate videos.

The GM approach was very popular and entertaining and proved a great way to keep employees informed about the day-to-day runnings of the company; this, in itself, increased the sense of belonging to the organisation and raised motivation levels.

Improving Customer Service

In the UK, British Gas announced recently that they were piloting an online video customer service system.

From their call center in Leeds, a trial system has been set up whereby British Gas customers can talk to a customer service advisor through streaming video.

This is in response to a survey that the company ran, where two-thirds of their customers said they believed their query would be handled more satisfactorily if they could see the customer service advisor.

British Gas has therefore seen the value of putting a face to a problem for creating a solution.

While your business may not need live streaming customer service, it does need a human face; most of your customers prefer to deal with a “human” organisation and there is growing frustration with businesses that have lost their human face….especially online. Video is a low-cost, effective way to get that back.

Corporate video production is rapidly expanding its horizons. It’s no longer just a sales pitch, though that’s important too; nowadays think laterally about how it can add value to your business in other areas.

for more on Brisbane video production

Facebook Testing New Self-Service Ad Features, Revamping Check-in Numbers

April 16, 2012

Video Production

Facebook Testing New Self-Service Ad Features, Revamping Check-in Numbers

http://searchenginewatch.com/article/2165168/Facebook-Testing-New-Self-Service-Ad-Features-Revamping-Check-in-Numbers

Facebook Testing New Self-Service Ad Features, Revamping Check-in Numbers

by ClickZ, April 2, 2012
Facebook is running a small test that’s aimed at improving its Marketplace Ads self-service platform.

“We’ve heard from self-service advertisers that they want more guidance on how to optimize their campaigns based on their marketing goals,” Facebook rep Annie Ta told ClickZ News. “For example, some advertisers may want to get more app installs while others may be more interested in likes. As a result, we’re testing out a new design and set of features in the self-service ads creation tool.”

The key features running in the test, according to the Menlo Park, CA-based digital giant, include:

Flexible targeting options. Advertisers will be able to employ both precise interests and broad category targeting in the same campaign. In the current Marketplace Ads iteration, brands must choose between the two options.
Goals-driven ads automation. Marketers will be able to specify upfront the key campaign objectives, such as app installs or gaining likes/fans. The system will optimize their ads based on these goals, Facebook says.
A simpler interface.
Ta added, “Our overall goal is to make setting up ad campaigns easier and more tailored to achieving specific marketing objectives on Facebook.”

Here’s a screenshot of the workflow displayed in the test:

For Brisbane Video Production

Updates to Facebook Check-in Numbers

Meanwhile, Facebook has sent the following email to Facebook admins, alerting them that numbers on Pages will be updated “in the next few weeks”:

We are revising check-in numbers on Facebook Pages to give you a more accurate picture of how people are visiting your business. Among these changes, previously, if an individual checked into your business multiple times, each check-in was counted into your Page’s total check-in number.

Now, if someone checks into your business multiple times within a 12-hour period, that action will be counted as one unique check-in.

In addition, when people tag their friends at a location and upload a photo, those photo tags will be counted more holistically. For example, if 20 photos were uploaded to an album at a specific location, we’ll now count that as a single check-in. If Jessica checks into a location and tags five friends in the photo she uploads with her check-in, the total check-ins number will be six — Jessica plus her five friends.

Brisbane Video Production

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Facebook Just Bought Instagram For 1 Billion Dollars

April 16, 2012

Brisbane Video Production

Facebook Just Bought Instagram For 1 Billion Dollars
http://fstoppers.com/facebook-just-bought-instagram-for-1-billion-dollars

Facebook Just Bought Instagram For 1 Billion Dollars

Facebook just purchased Instagram for 1 billion dollars. Who would have ever thought that an app that simply takes an image, makes that image square, puts a retro filter on the image, and then posts the image to a blog could be worth $1,000,000,000.00. To all of the Instagram users out there; are you excited or terrified about this merger?

Mark Zuckerburg writes on his wall:

“I’m excited to share the news that we’ve agreed to acquire Instagram and that their talented team will be joining Facebook.

For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.

We believe these are different experiences that complement each other. But in order to do this well, we need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook.

That’s why we’re committed to building and growing Instagram independently. Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread this app and brand to even more people.

We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience. We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook.

These and many other features are important parts of the Instagram experience and we understand that. We will try to learn from Instagram’s experience to build similar features into our other products. At the same time, we will try to help Instagram continue to grow by using Facebook’s strong engineering team and infrastructure.

This is an important milestone for Facebook because it’s the first time we’ve ever acquired a product and company with so many users. We don’t plan on doing many more of these, if any at all. But providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together.

We’re looking forward to working with the Instagram team and to all of the great new experiences we’re going to be able to build together.”

Video Production

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[Video] Filmmaker Andrew Stanton Breaks Down Storytelling

April 16, 2012

Video Production

[Video] Filmmaker Andrew Stanton Breaks Down Storytelling
http://fstoppers.com/video-filmmaker-andrew-stanton-breaks-down-storytelling

Here is a list of the items he discusses. [via The Digital Naturalist]

1. STORYTELLING IS JOKE TELLING. It’s knowing your punchline, your ending, knowing that everything you’re saying, from the first sentence to the last, is leading to a singular goal, and ideally confirming some truth that deepens our understandings of who we are as human beings.

2. WE ALL LOVE STORIES. We’re born for them.

3. STORIES AFFIRM WHO WE ARE. We all want affirmations that our lives have meaning. And nothing does a greater affirmation than when we connect through stories.

4. STORIES CAN CROSS THE BARRIERS OF TIME, past, present and future, and allow us to experience the simularities between ourselves and through others, real and imagined.

5. “FRANKLY, THERE ISN’T ANYONE YOU COULDN’T LEARN TO LOVE ONCE YOU’VE HEARD THEIR STORY.” -a quote Mr. Rogers always kept in his wallet

6. GREATEST STORY COMMANDMENT: MAKE ME CARE. Emotionally, intellectually, aesthetically – just make me care.

7. AT THE BEGINNING, ALL GOOD STORIES SHOULD MAKE A PROMISE TO THE VIEWER THAT THIS STORY WLL LEAD SOMEWHERE THAT’S WORTH THEIR TIME. A well told promise is like a pebble being pulled back in a slingshot and propels you forward through the story to the end.

8. START A STORY LIKE YOU’RE TELLING IT TO SOMEONE AT A BAR: “Here, let me tell you a story. It didn’t happen to me, it happened to somebody else, but it’s going to be worth your time…”

9. STORYTELLING WITHOUT DIALOGUE IS THE PUREST FORM OF CINEMATIC STORYTELLING. It’s the most inclusive approach you can take.

10. WE’RE BORN PROBLEM SOLVERS. We’re compelled to deduce and to deduct, because that’s what we do in real life. It’s this well-organized absence of information that draws us in.

11. THE AUDIENCE ACTUALLY WANTS TO WORK FOR THEIR MEAL. They just don’t want to know that they’re doing that. Your job as a storyteller is to hide the fact that you’re making them work for their meal.

12. THERE’S A REASON THAT WE’RE ALL ATTRACTED TO AN INFANT OR A PUPPY. It’s not just that they’re damn cute; it’s because they can’t completely express what they’re thinking and what their intentions are. And it’s like a magnet. We can’t stop ourselves from wanting to complete the sentence and fill it in.

13. THE UNIFYING THEORY OF TWO PLUS TWO. Make the audience put things together. Don’t give them four, give them two plus two. The elements you provide and the order you place them in is crucial to whether you succeed or fail at engaging the audience.

14. STORYTELLING IS NOT AN EXACT SCIENCE. That’s what’s so special about stories, they’re not a widget, they aren’t exact.

15. STORIES ARE INEVITABLE, IF THEY’RE GOOD. But they’re not predictable.

16. ALL WELL-DRAWN CHARACTERS HAVE A SPINE. The character has an inner motor, a dominant, unconscious goal that they’re striving for, an itch that they can’t scratch.

17. CHANGE IS FUNDAMENTAL IN STORY. If things go static, stories die, because life is never static.

18. “DRAMA IS ANTICIPATION MINGLED WITH UNCERTAINTY.” -William Archer, British playwright

19. WHEN YOU’RE TELLING A STORY, HAVE YOU CONSTRUCTED ANTICIPATION? In the short-term, have you made me want to know what will happen next? More importantly, have you made me want to know how it will all conclude in the long-term? Have you constructed honest conflicts with truth that creates doubt in what the outcome might be?

20. A STRONG THEME IS ALWAYS RUNNING THROUGH A WELL-TOLD STORY.

21. WHEN CREATING A NARRATIVE, USE WHAT YOU KNOW. Draw from your past. It doesn’t always mean plot or fact. It means capturing a truth from your experience, expressing values you personally feel deep down in your core.

22. STORYTELLING HAS GUIDELINES, not hard, fast rules.

23. INVOKING WONDER IS THE MAGIC INGREDIENT, THE SECRET SAUCE. Wonder is honest, it’s completely innocent. It can’t be artificially evoked. When it’s tapped, the affirmation of being alive, it reaches you almost to a cellular level. There’s no greater ability than the gift of another human being giving you that feeling– to hold them still just for a brief moment in their day and have them surrender to wonder.

Gold Coast Video Production

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